Facilitating social connections as well as cultural and sensory exploration, hospitality hubs in the modern age are evolving into all-encompassing community spaces that go beyond providing a convenient base for the travelling masses. Here are a few trends that are facilitating this shift.
Rebranding Hotels as Lifestyle Models
Although hotels and hospitality hubs have been primarily providing lodging for travellers since time immemorial, accommodation providers are expanding their portfolio to cater to the changing demands of the travel market. Integrating social and cultural aspects of travel into the equation, modern-day resorts and hotels are converting into a cohesive ecosystem that’s less fragmented and service-oriented.
Using Gastronomy and Immersive Sensory Experiences as a Means of Forging Connection
The dining hubs at major hotel chains have been quick to embrace the new trend of facilitating deeper emotional connections through authentic gastronomic experiences. As a result, hotel bars & restaurants are redefining what a dining encounter can encompass. The multi-sensory dining venues by notable brands such as Avani Hotels & Resorts are a striking example of how native cuisines, seasonal menus and timeless recipes can be leveraged to forge new and meaningful culinary narratives.
Image via Avani Hotels & Resorts
Combining Work with Play
The design and layout of modern hotels is also shifting so as to not only provide comfort and luxury but also an environment that’s equally conducive to productive work sessions. The advent of coworking spaces, business centres and rooftop terraces that double as meeting rooms has blurred the lines between work and play while simultaneously creating the space for both.
Events and Programs Beyond Corporate Gatherings
Hotel event rooms, banquet halls and outdoor gardens converting to cultural and community spaces is another trend that is sweeping across the hospitality industry with great speed. The fact that event organisers are choosing hotels to host creative workshops, yoga retreats, wellness programs and cultural showcases is a sign that hotels are encroaching on the market that was previously dominated by convention halls and community centres in decades past.